Eggology appears to be a product that is simply egg whites in a can. I'm not sure what the benefit of this over Egg Beaters is supposed to be, and I don't see how this could be more cost effective than simply dividing out the yokes. Anyhow, the research on eggs is back and forth. My gut feeling is that they're going to decide that cholesterol levels are mostly dependent on genetics, with secondary influences from dietary fat and life-style stress. I'd just stick with eggs, myself.